How to sell your property

What do i need to consider to market my property effectively?

Frued said that a person's home is an integral part of him!

What we do know is that it is an emotional process to price, market and then sign away your biggest asset. We compiled this guide after marketing thousands of auctions and exclusive packages over the last 15 to 20 years.

What is your property worth?

Many factors reflect the value of your property, however factors that do not reflect the value are:

1. What you paid for the property
2. The amount of cash you need from the sale
3. What you want for your property
4. What another Real Estate Agent tells you your property is worth

The value of your property is determined by what the buyer is willing to pay in today's market based on comparing your property to others currently for sale on the market

It is our recommendation that you do not necessarily list with the Real Estate Agent who gives you the highest price. List with the agents who can show you how they and their sales team will maximise the sale price to you. Be aware that some devious agent will at first suggest a very handsome price. Then after they have the listing and the property hasn't sold, they will come back to you and pitch for a lower price and a price reduction. Discuss with your agent the methods of marketing your property to achieve the highest possible price in the shortest possible time.

Factors that affect the price

Without doubt one of the most important factors ensuring that you will receive the most amount of money for your property (our common goal) is the amount of marketing or exposure to the buying public your property receives. The more people that are aware of your property and its availability the more inspections you will have, consequently the more offers and the higher price. If your property is left on the shelf with one of the many hundreds of other properties for sale, it will not stand out and obtain buyer interest. It is our job to recommend to you a marketing strategy or put your property on a pedestal and obtain for it the highest possible price, once again our common goal.

No doubt you will be aware that all products are now professionally marketed starting from the McDonald's Hamburger through to the Holden Car, all people advertise and market their property to attract buyers to it so they can sell at a premium. How often do you go into McDonald's and discount the price of a Hamburger? McDonald's generate a large amount of buying public who come in and pay the price of their product. It is our goal to also generate interest from a large amount of the buying public.

Our labour content during the time that we sell your property is a fixed fee prescribed by the Real Estate Institute of Queensland (REIQ). The marketing component or perhaps the parts if you liken it to repairing your Holden Car, is your responsibility and investment.

As the largest Real Estate Agent in the area, we are pleased to be able to pass on to you 100% of the discounts that we receive from the newspaper, signage company's etc. BEWARE, some agents who you interview may offer you one of two things - firstly, they may offer to pay the advertising themselves or secondly, they suggest a marketing program that will not adequately cover all of the buyer's property. Dealing with the second scenario we believe it is vitally important that every potential purchaser is given the opportunity to make an offer on your property to ensure you get the highest possible price. We will not over suggest the marketing but we will suggest a program that we believe is adequate for your property.

The first point often seems a great deal for the seller, the agent is paying the advertising, but beware if you employ an agent who does this, often their motivation will be more in line with getting the advertising money back in their pocket than achieving you the highest possible price. Under no circumstances will our office become a buyer's agent, in other words encouraging low offers from buyers and then recommend you accept it purely so we can reimburse any expenses that we have personally incurred on your property.

Our goal as stated before is to get you the highest possible price and we need to remain an impartial third party in order to do so.